As Kim Kardashian and Kanye West were announced as the new faces of Balmain's 'Army Of Lovers' it signified the end of a very important year for the couple.
The edition featuring the power couple - nicknamed Kimye - sold an estimated 150,000 more copies than when Beyonce appeared on the cover the previous year.
For the decision by the brand's creative director Olivier Rousteing (a close friend of the Kardashian family) to cast the reality TV star and her rapper husband was a controversial one.
But it is symbolic of their meteoric rise to becoming the most powerful couple of 2014, a title previously bestowed on their close friends Beyonce, 33, and Jay Z, 45.
For in a year that Bey and Jay have faced rumours of marriage trouble and controversy over everything from their song lyrics to photoshopping Instagram posts, Kim, 34, and 37-year-old Kanye's joint profile has been going from strength to strength.
Especially since they've firmly cemented themselves within the fashion clique as one of the world's most stylish couples, counting Givenchy head honcho Ricardo Tisci as a close companion.
Indeed, it was Vogue editor Anna Wintour who gave them the first seal of approval, putting a wedding dress-clad Kim and a suited Kanye on the magazine's front cover in April.
Source : Dailymail
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