Rapper Drake Soon To Open An OVO Store In Toronto

The Toronto rapper teased the store on his Instagram over the weekend, revealing a photo of the outside of the shop.

The OVO owl is the store's only sign, while the interior is covered by OVO owl-themed paper, as it's still a work in progress. Drake's right-hand man and creative director Oliver El-Khatib is in charge of the endeavor, he also posted an image of store front on his Instagram account.

Drake's OVO imprint has become a brand in and of itself, as most crew/labels are warrant to do these days. OVO has done several capsule collections in the past, most recently, OVO teamed up with Campcom for a street fighter inspired line of clothing. He's also done pop-up shops for OVO-branded clothing in the past, but soon he'll be making OVO a permanent fixture in Toronto with a flagship store.

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