Puma states that RiRi “will work with [the brand] to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio”.
There have been some rumors floating around that Rihanna was set to release a collaborative line with Puma, but it seems her relationship with the brand is a little more official than we thought, as today she's been named the company's creative director.
Speaking of social media, Rihanna has already gone ahead and previewed some Puma looks on her Instagram, documenting her trip to Herzogenaurach, Germany to meet with the brand on Monday. Judging be her all-white getup, this could be a pretty Godly line.
The singer will be working on both shoes and apparel, and as both an icon in the fashion world, and one of the most followed people on social media, she should certainly be a great asset to the company.
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